Today Lion Air is very successful. Lion Air garnered the ‘Best Brand Award 2004’ from SWA, a marketing magazine published in Indonesia. The results were tabulated from Marketing Research Specialist (MARS) based on a survey of 6,000 people in five major cities of Indonesia. Lion Air gained a 33.6 percent index with the potential of a brand to increase the number of passengers in the future. Lion’s success is based on the effort to provide satisfaction to its customers. At present Lion Air is all set to go global based on an alliance with a number of international airlines.